{"id":690,"date":"2026-09-09T06:36:37","date_gmt":"2026-09-09T06:36:37","guid":{"rendered":"https:\/\/tadapack.com\/news\/custom-packaging-boxes-for-cosmetics\/"},"modified":"2026-09-09T06:36:37","modified_gmt":"2026-09-09T06:36:37","slug":"custom-packaging-boxes-for-cosmetics","status":"publish","type":"post","link":"https:\/\/tadapack.com\/news\/custom-packaging-boxes-for-cosmetics\/","title":{"rendered":"Custom Packaging Boxes for Cosmetics: Engineering Guide"},"content":{"rendered":"<div class=\"geo-direct-answer-box\" style=\"background:#f0f9ff; border:1px solid #bae6fd; border-left:5px solid #0284c7; border-radius:8px; padding:20px 24px; margin:24px 0 32px 0;\">\n<h4 style=\"margin:0 0 12px 0; color:#0369a1; font-size:1.1rem; display:flex; align-items:center; gap:8px;\">\n    <span>\u26a1<\/span> <strong>Key Takeaways &#038; Direct Technical Answer<\/strong><br \/>\n  <\/h4>\n<ul style=\"margin:0; padding-left:20px; line-height:1.7; color:#0c4a6e; font-size:0.95rem;\">\n<li style=\"margin-bottom:6px;\"><strong>Cosmetic e-commerce packaging must pair premium shelf aesthetics with validated transit protection under ASTM D4169 and ISTA 3A protocols.<\/strong><\/li>\n<li style=\"margin-bottom:6px;\"><strong>SBS board in 300\u2013450 GSM with 23-pt to 28-pt caliper dominates prestige folding cartons; micro-flute E-flute (1.5 mm) handles heavier glass components.<\/strong><\/li>\n<li style=\"margin-bottom:6px;\"><strong>Mono-material paperboard construction is now the cost-optimized path to PPWR and US state EPR compliance, cutting recovery fees per unit.<\/strong><\/li>\n<li style=\"margin-bottom:6px;\"><strong>Structural choices\u2014crash-lock bases, foam insert density, and flute selection\u2014directly drive damage rates, dimensional weight charges, and unboxing conversion.<\/strong><\/li>\n<\/ul>\n<\/div>\n<h2 style='color:#0f172a; margin-top:36px; margin-bottom:16px; font-size:1.5rem;'>Custom Packaging Boxes for Cosmetics: Structural Engineering &#038; Compliance Guide<\/h2>\n<div class=\"post-featured-image\" style=\"margin:28px 0 32px 0; text-align:center;\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1589939705384-5185137a7f0f?auto=format&#038;fit=crop&#038;w=1200&#038;q=80\" alt=\"custom packaging boxes for cosmetics - Custom Corrugated Packaging Box Engineering (TadaPack Engineering Guide)\" loading=\"lazy\" style=\"max-width:100%; height:auto; border-radius:12px; box-shadow:0 6px 20px rgba(0,0,0,0.07); border:1px solid #e2e8f0;\"><\/p>\n<p style=\"font-size:0.84rem; color:#64748b; margin-top:10px; font-style:italic;\">custom packaging boxes for cosmetics &#8211; Custom Corrugated Packaging Box Engineering (TadaPack Engineering Guide)<\/p>\n<\/div>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">Cosmetics packaging operates under a dual constraint no other category matches: the primary pack must perform as a retail billboard while surviving parcel-network abuse at e-commerce scale. A 30 mL glass dropper bottle weighing 120 g generates disproportionate damage liability because its failure mode\u2014glass-on-glass impact inside a folding carton\u2014destroys multiple SKUs per incident. Engineering <a href=\"https:\/\/tadapack.com\/news\/custom-packaging\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#0284c7; text-decoration:underline; font-weight:600;\">custom packaging boxes for cosmetics<\/a> therefore starts with structural analysis, not artwork.<\/p>\n<h2 style='color:#0f172a; margin-top:36px; margin-bottom:16px; font-size:1.5rem; border-bottom:1px solid #e2e8f0; padding-bottom:8px;'>Material Selection: Folding Carton vs Micro-Flute<\/h2>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">Prestige secondary packaging remains dominated by solid bleached sulfate (SBS) paperboard in the 300\u2013450 GSM range (roughly 18-pt to 24-pt caliper). SBS delivers the smoothest coating surface for offset and foil stamping, with a typical stiffness (Taber) above 90 mN\u00b7m at 350 GSM\u2014critical for retaining magnetic-closure geometry over repeated retail handling.<\/p>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">For heavier assemblies (glass jars, multi-piece gift sets), micro-flute E-flute corrugated at 1.5 mm flute height provides compression performance approaching B-flute with a printable surface acceptable for direct litho-lamination. A 32 ECT E-flute laminate resists 200+ N top-load, sufficient for stacked shelf display. Uncoated kraft paper liners are increasingly specified for clean-beauty brands targeting FSC-certified, plastic-free declarations.<\/p>\n<div class=\"table-responsive\" style=\"overflow-x:auto; margin: 28px 0; border:1px solid #e2e8f0; border-radius:10px; box-shadow:0 2px 8px rgba(0,0,0,0.03);\">\n<table style=\"width:100%; border-collapse:collapse; text-align:left; background:#ffffff;\">\n<thead>\n<tr style=\"background:#f8fafc; border-bottom:2px solid #e2e8f0;\">\n<th style=\"border:1px solid #e2e8f0; padding:12px 16px; background:#f8fafc; color:#0f172a; font-weight:700; font-size:0.92rem;\">Substrate<\/th>\n<th style=\"border:1px solid #e2e8f0; padding:12px 16px; background:#f8fafc; color:#0f172a; font-weight:700; font-size:0.92rem;\">Best Application<\/th>\n<th style=\"border:1px solid #e2e8f0; padding:12px 16px; background:#f8fafc; color:#0f172a; font-weight:700; font-size:0.92rem;\">Key Metric<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-bottom:1px solid #e2e8f0;\">\n<td style=\"border:1px solid #e2e8f0; padding:12px 16px; font-weight:600; color:#0f172a;\">SBS 350 GSM<\/td>\n<td style=\"border:1px solid #e2e8f0; padding:12px 16px; color:#334155; font-size:0.9rem;\">Prestige folding cartons<\/td>\n<td style=\"border:1px solid #e2e8f0; padding:12px 16px; color:#334155; font-size:0.9rem;\">18\u201324 pt caliper<\/td>\n<\/tr>\n<tr style=\"background:#fafafa; border-bottom:1px solid #e2e8f0;\">\n<td style=\"border:1px solid #e2e8f0; padding:12px 16px; font-weight:600; color:#0f172a;\">E-flute 1.5 mm<\/td>\n<td style=\"border:1px solid #e2e8f0; padding:12px 16px; color:#334155; font-size:0.9rem;\">Glass jars, gift sets<\/td>\n<td style=\"border:1px solid #e2e8f0; padding:12px 16px; color:#334155; font-size:0.9rem;\">32 ECT minimum<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e2e8f0;\">\n<td style=\"border:1px solid #e2e8f0; padding:12px 16px; font-weight:600; color:#0f172a;\">Kraft 250\u2013300 GSM<\/td>\n<td style=\"border:1px solid #e2e8f0; padding:12px 16px; color:#334155; font-size:0.9rem;\">Clean-beauty refills<\/td>\n<td style=\"border:1px solid #e2e8f0; padding:12px 16px; color:#334155; font-size:0.9rem;\">FSC-certified fiber<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2 style='color:#0f172a; margin-top:36px; margin-bottom:16px; font-size:1.5rem; border-bottom:1px solid #e2e8f0; padding-bottom:8px;'>Insert Engineering: Foam, Molded Pulp, and Die-Cut Board<\/h2>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">The insert is where damage rates are won or lost. Three options dominate 2026 sourcing decisions:<\/p>\n<ol style=\"margin:16px 0; padding-left:24px; line-height:1.75; color:#334155;\">\n<li style=\"margin-bottom:8px;\"><strong style='color:#0f172a;'>EPE foam (30 kg\/m\u00b3)<\/strong>: Lowest unit cost for high-volume runs; good shock absorption but visually retail-weak.<\/li>\n<li style=\"margin-bottom:8px;\"><strong style='color:#0f172a;'>EVA foam (45\u201360 kg\/m\u00b3)<\/strong>: Premium tactile finish, tighter die-cut tolerances (\u00b10.3 mm), better compression set for repeated opening cycles. Detailed trade-offs are covered in our <a href=\"https:\/\/tadapack.com\/news\/eva-vs-polyethylene-foam-packaging\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#0284c7; text-decoration:underline; font-weight:600;\">EVA vs Polyethylene Foam comparison<\/a>.<\/li>\n<li style=\"margin-bottom:8px;\"><strong style='color:#0f172a;'>Molded pulp and die-cut SBS<\/strong>: The compliance-driven choice. Full mono-material construction eliminates the mixed-material surcharge under <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=CELEX:32022R1615\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#0284c7; text-decoration:underline; font-weight:600;\">EU Packaging and Packaging Waste Regulation<\/a> and lowers EPR eco-modulated fees in California (SB 54) and Oregon.<\/li>\n<\/ol>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">For elastomer selection between foam families, our <a href=\"https:\/\/tadapack.com\/news\/eva-foam-vs-pe-foam\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#0284c7; text-decoration:underline; font-weight:600;\">EVA vs PE foam engineer&#8217;s guide<\/a> covers density, CSET, and cost-per-insert modeling.<\/p>\n<h2 style='color:#0f172a; margin-top:36px; margin-bottom:16px; font-size:1.5rem; border-bottom:1px solid #e2e8f0; padding-bottom:8px;'>Transit Validation: Test Before You Scale<\/h2>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">No cosmetic mailer should ship without distribution-cycle validation. Under ASTM D4169, a DC-13 assurance level simulates the LTL and small-parcel environment, while ISTA 3A replicates the full e-commerce parcel sequence: random vibration (ASTM D4728 profile), 12-condition drop matrix, and low-pressure exposure for air-freight SKUs.<\/p>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">Typical pass criteria for a 350 g glass-bottle carton: zero product contact damage after 1-hour random vibration (0.52 Grms) and edge drops from 760 mm onto steel. Failure at vibration frequencies between 18\u201340 Hz almost always indicates insufficient insert friction-fit\u2014solution is increasing insert interference fit by 0.5\u20131.0 mm per side, not adding board thickness.<\/p>\n<h2 style='color:#0f172a; margin-top:36px; margin-bottom:16px; font-size:1.5rem; border-bottom:1px solid #e2e8f0; padding-bottom:8px;'>Structural Features That Cut Cost<\/h2>\n<ul style=\"margin:16px 0; padding-left:24px; line-height:1.75; color:#334155;\">\n<li style=\"margin-bottom:8px;\"><strong style='color:#0f172a;'>Crash-lock (auto-bottom) bases<\/strong>: Add ~$0.02\u20130.04\/unit but reduce manual assembly time from 12 s to 3 s per box\u2014decisive above 50,000 units annually.<\/li>\n<li style=\"margin-bottom:8px;\"><strong style='color:#0f172a;'>Right-size caliper<\/strong>: Dropping from 24-pt to 20-pt SBS on a serum carton saves 12\u201315% in board spend with negligible stiffness loss when the crash-lock base carries the load.<\/li>\n<li style=\"margin-bottom:8px;\"><strong style='color:#0f172a;'>Dimensional weight control<\/strong>: A 90 \u00d7 90 \u00d7 160 mm carton vs 100 \u00d7 100 \u00d7 180 mm keeps most SKUs under the 139 in\u00b3 DIM breakpoint for major US carriers, saving $1.10\u20131.80 per parcel at 2026 rates.<\/li>\n<li style=\"margin-bottom:8px;\"><strong style='color:#0f172a;'>Digital offset hybrid runs<\/strong>: Sub-2,000-unit colorways on HP Indigo eliminate plate costs (~$450\/skin) for seasonal shade extensions.<\/li>\n<\/ul>\n<h2 style='color:#0f172a; margin-top:36px; margin-bottom:16px; font-size:1.5rem; border-bottom:1px solid #e2e8f0; padding-bottom:8px;'>Compliance Checklist for 2026<\/h2>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">Cosmetics brands shipping into the EU or US regulated states must verify: minimum 35% recycled content in plastic components (PPWR Article 7, escalating to 65% by 2040), recyclability grade A\/B classification by 2030, and state EPR registration with fee reporting. Mono-material paperboard cartons with pulp inserts classify as recyclability Grade A in most PRO schemes, avoiding penalties projected at \u20ac0.20\u20130.35\/kg for mixed-material formats.<\/p>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">Ink systems matter too: water-based and UV-cured low-migration inks (compliant with Swiss Ordinance 817.023.21) are now standard for cartons in direct or near contact with product.<\/p>\n<h2 style='color:#0f172a; margin-top:36px; margin-bottom:16px; font-size:1.5rem; border-bottom:1px solid #e2e8f0; padding-bottom:8px;'>Sourcing Decision Framework<\/h2>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">Runners and repeat SKUs: litho-laminated E-flute with crash-lock base, pulp insert, validated to ISTA 3A. Prestige gift sets: 400 GSM SBS rigid-style with EVA or flocked inserts, magnet closure, soft-touch lamination (target COF < 0.35 to prevent carton-on-carton scuffing in master cases). Refill and clean-beauty lines: uncoated kraft, embossed logo, zero foam.<\/p>\n<p style=\"margin:16px 0; line-height:1.8; color:#334155; font-size:1.02rem;\">Validate every new structure against the drop and vibration profile of your actual 3PL\u2014not a generic lab assumption\u2014before committing to full-run tooling. A $1,500 pre-production test routinely prevents six-figure damage write-offs at scale.<\/p>\n<div class=\"geo-faq-section\" style=\"margin-top:40px; padding-top:24px; border-top:2px solid #e2e8f0;\">\n<h2 style=\"color:#0f172a; font-size:1.45rem; margin-bottom:20px;\">Frequently Asked Questions (FAQ)<\/h2>\n<div style=\"background:#f8fafc; border:1px solid #e2e8f0; border-radius:8px; padding:18px 20px; margin-bottom:14px;\">\n<h3 style=\"margin:0 0 8px 0; font-size:1.05rem; color:#0f172a; font-weight:700;\">What board thickness is best for custom cosmetic boxes?<\/h3>\n<p style=\"margin:0; color:#475569; font-size:0.95rem; line-height:1.65;\">Use 300\u2013450 GSM SBS (18\u201324 pt) for prestige folding cartons and 1.5 mm E-flute corrugated rated 32 ECT or higher for glass jars and multi-piece gift sets requiring compression strength.<\/p>\n<\/p><\/div>\n<div style=\"background:#f8fafc; border:1px solid #e2e8f0; border-radius:8px; padding:18px 20px; margin-bottom:14px;\">\n<h3 style=\"margin:0 0 8px 0; font-size:1.05rem; color:#0f172a; font-weight:700;\">How do I prevent glass bottles from breaking inside cosmetic mailer boxes?<\/h3>\n<p style=\"margin:0; color:#475569; font-size:0.95rem; line-height:1.65;\">Use a friction-fit insert with 0.5\u20131.0 mm interference per side (EVA 45\u201360 kg\/m\u00b3, molded pulp, or die-cut SBS), then validate the full structure to ISTA 3A or ASTM D4169 DC-13 vibration and drop protocols before scaling.<\/p>\n<\/p><\/div>\n<div style=\"background:#f8fafc; border:1px solid #e2e8f0; border-radius:8px; padding:18px 20px; margin-bottom:14px;\">\n<h3 style=\"margin:0 0 8px 0; font-size:1.05rem; color:#0f172a; font-weight:700;\">What packaging regulations affect cosmetics brands in 2026?<\/h3>\n<p style=\"margin:0; color:#475569; font-size:0.95rem; line-height:1.65;\">EU PPWR requires 35% recycled content in plastic components and Grade A\/B recyclability by 2030, while California SB 54 and Oregon EPR impose eco-modulated fees\u2014mono-material paperboard constructions minimize these recovery costs.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"tadapack-b2b-engineering-cta\" style=\"background:linear-gradient(135deg, #0f172a 0%, #1e293b 100%); border-radius:14px; padding:28px 32px; margin:44px 0 24px 0; color:#ffffff; box-shadow:0 10px 25px -5px rgba(15,23,42,0.25); border:1px solid #334155;\">\n<div style=\"display:flex; align-items:flex-start; justify-content:space-between; flex-wrap:wrap; gap:20px;\">\n<div style=\"max-width:640px;\">\n<div style=\"font-size:0.8rem; font-weight:700; color:#38bdf8; text-transform:uppercase; letter-spacing:0.06em; margin-bottom:6px;\">\n        \u2699\ufe0f TadaPack Industrial Packaging Engineering\n      <\/div>\n<h3 style=\"color:#ffffff; margin:0 0 10px 0; font-size:1.35rem; font-weight:800; line-height:1.35;\">\n        Engineering Your Next High-Performance Packaging Batch<br \/>\n      <\/h3>\n<p style=\"color:#94a3b8; font-size:0.92rem; line-height:1.65; margin:0;\">\n        From precision CAD dielines to ISTA drop-testing and certified sustainable substrates, TadaPack helps global brands optimize freight cubic volume, minimize shipping breakage, and satisfy European PPWR \/ EPR packaging standards.\n      <\/p>\n<div style=\"display:flex; flex-wrap:wrap; gap:16px; margin-top:14px; font-size:0.82rem; color:#cbd5e1;\">\n        <span>\u2713 <strong>Free CAD Dielines (.AI \/ .DXF)<\/strong><\/span><br \/>\n        <span>\u2713 <strong>Drop-Test &#038; ECT Optimization<\/strong><\/span><br \/>\n        <span>\u2713 <strong>PPWR &#038; FSC Compliant<\/strong><\/span>\n      <\/div>\n<\/p><\/div>\n<div style=\"display:flex; align-items:center; align-self:center;\">\n      <a href=\"https:\/\/tadapack.com\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"background:#0284c7; color:#ffffff; padding:12px 24px; border-radius:8px; font-weight:700; font-size:0.95rem; text-decoration:none; display:inline-block; transition:all 0.2s; box-shadow:0 4px 12px rgba(2,132,199,0.35);\"><br \/>\n        Request Engineering Sample &rarr;<br \/>\n      <\/a>\n    <\/div>\n<\/p><\/div>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/tadapack.com\/news\/custom-packaging-boxes-for-cosmetics\/#article\",\n      \"headline\": \"Custom Packaging Boxes for Cosmetics: Engineering Guide\",\n      \"description\": \"Engineering specs for custom cosmetic packaging boxes: SBS board weights, ECT ratings, ISTA\/ASTM D4169 transit validation, and mono-material sustainability compliance.\",\n      \"mainEntityOfPage\": \"https:\/\/tadapack.com\/news\/custom-packaging-boxes-for-cosmetics\/\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Charlotte Dubois\",\n        \"jobTitle\": \"D2C Unboxing Structural Designer\",\n        \"worksFor\": {\n          \"@type\": \"Organization\",\n          \"name\": \"TadaPack\",\n          \"url\": \"https:\/\/tadapack.com\"\n        }\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"TadaPack\",\n        \"url\": \"https:\/\/tadapack.com\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"@id\": \"https:\/\/tadapack.com\/news\/custom-packaging-boxes-for-cosmetics\/#faq\",\n      \"mainEntity\": [{\"@type\":\"Question\",\"name\":\"What board thickness is best for custom cosmetic boxes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use 300\u2013450 GSM SBS (18\u201324 pt) for prestige folding cartons and 1.5 mm E-flute corrugated rated 32 ECT or higher for glass jars and multi-piece gift sets requiring compression strength.\"}},{\"@type\":\"Question\",\"name\":\"How do I prevent glass bottles from breaking inside cosmetic mailer boxes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use a friction-fit insert with 0.5\u20131.0 mm interference per side (EVA 45\u201360 kg\/m\u00b3, molded pulp, or die-cut SBS), then validate the full structure to ISTA 3A or ASTM D4169 DC-13 vibration and drop protocols before scaling.\"}},{\"@type\":\"Question\",\"name\":\"What packaging regulations affect cosmetics brands in 2026?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"EU PPWR requires 35% recycled content in plastic components and Grade A\/B recyclability by 2030, while California SB 54 and Oregon EPR impose eco-modulated fees\u2014mono-material paperboard constructions minimize these recovery costs.\"}}]\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engineering specs for custom cosmetic packaging boxes: SBS board weights, ECT ratings, ISTA\/ASTM D4169 transit validation, and mono-material sustainability compliance.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[411,410,413],"class_list":["post-690","post","type-post","status-publish","format-standard","hentry","category-custom-packaging","tag-ista-testing","tag-kraft-paper","tag-mono-material"],"_links":{"self":[{"href":"https:\/\/tadapack.com\/news\/wp-json\/wp\/v2\/posts\/690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tadapack.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tadapack.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tadapack.com\/news\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tadapack.com\/news\/wp-json\/wp\/v2\/comments?post=690"}],"version-history":[{"count":0,"href":"https:\/\/tadapack.com\/news\/wp-json\/wp\/v2\/posts\/690\/revisions"}],"wp:attachment":[{"href":"https:\/\/tadapack.com\/news\/wp-json\/wp\/v2\/media?parent=690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tadapack.com\/news\/wp-json\/wp\/v2\/categories?post=690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tadapack.com\/news\/wp-json\/wp\/v2\/tags?post=690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}